Serge Nader
Serge Nader is a Lebanese entrepreneur based in Dubai, founder and CEO of Zenith Education, an academic and career advisory helping students make good decisions before they make good applications.
About
Entrepreneur working where education meets the future of work.
Serge founded Zenith Education in 2024 to fix what he saw across the education system: students choosing degrees before understanding careers, and counselors stretched too thin to help each one decide. Zenith now supports students across the Middle East, Africa, Europe, Asia Pacific and the Americas.
Before Zenith, he co-founded and exited ASCC Education, a university admissions advisory serving students across the MENA region. In between, he spent nearly four years at Amazon Web Services leading AI, cloud and digital transformation programs across the Middle East, North Africa and Sub-Saharan Africa, and began his career in strategy consulting at Strategy&.
He studied at Imperial College London and the London School of Economics, and writes and speaks on AI, careers and university guidance.
“Counseling isn’t admissions support. It’s orientation, at scale.”
Zenith Education
Two business lines, one belief: good decisions come before good applications.
University application advisory
For students and families
- Career clarity through to final enrollment
- Undergraduate, master’s and MBA programs worldwide
- From strong local universities to the Ivy League, Oxbridge, HEC and LBS
- University selection, essays, CVs, interviews, scholarships and final decisions
The Zen Test® platform
For schools and counselors
- Adaptive career and field-of-study assessment, taken by 10,000+ students
- Counselor dashboard with cohort trends and AI insights
- Career Explorer covering 500+ careers and majors
- Program Explorer for English-taught degrees across 10 countries
Experience
Consulting, enterprise tech, then building.
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2024 to present
Founder & CEO · Zenith Education
Building the education infrastructure that helps students, schools, counselors and universities work better together.
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2022 to 2025
Territory Manager, MENA Enterprise · Amazon Web Services
Led AI, cloud and digital transformation programs with C-suite stakeholders across public sector, finance, telecom and technology. Earlier roles: Lead Enterprise Business Development, Middle East, and Business Development, Sub-Saharan Africa.
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2019 to 2022
Co-Founder · ASCC Education (exited)
Co-founded and scaled a university admissions advisory across MENA; built a team of counselors, analysts and copywriters and the region’s most comprehensive university database.
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2017 to 2018
Strategy Consultant · Strategy& (PwC)
Advised leadership teams on portfolio strategy, sovereign wealth fund operating models and digital transformation across the Middle East and North Africa.
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2015
Early career · AXA Investment Managers, Bank Audi
Capital markets, private banking and trade finance.
Press & Speaking
In the news and on stage.
Gulf Today
The counselor’s favourite counselor: the rise of Zenith Education
June 2026
SRT Fairs
Beyond the hype: how AI can support the university counseling process
September 2026
YallaSchools
Guest speaker, 12th International Career Counselors Conference & Awards
October 2026
First Money Stories
Most first-time founders skip milestones: here’s why you shouldn’t
Podcast · October 2026
Think Out Loud with Tespina Youssef
What if you don’t know yourself as well as you think?
Podcast
Outside Zenith, Serge has a long-standing creative side as a French-language singer-songwriter. Music →